Locked Chats on WhatsApp

In issue 13 of ClockworkMag, we've gathered ten topics, from WhatsApp's protected chats and downloading Reels on Instagram to new brands joining the Clockwork family and X's job listings platform.

We're entering the last month of the year with new brands that have joined the Clockwork family. We're starting to write new stories with brands from different sectors, from automotive to tourism, from pet food to car care products. In the digital world, meanwhile, privacy and user control are front and center. Here are the highlights of this issue.

Welcome, Opet Fuchs and Fullcheck Shop!

The social media management of Opet Fuchs, a manufacturer of automotive and industrial lubricants, and Fullcheck Shop, a seller of car care products, is now at Clockwork. We're excited to work with these two brands.

Locked chats on WhatsApp

Private chats, called locked chats on WhatsApp, will be protected with a password and can be hidden in the chat list if desired. For users who want to protect personal or sensitive conversations, this is an important step for privacy.

Considered together with the month's other WhatsApp news, the importance the platform places on security and privacy is clear.

Susesi Luxury Resort at Clockwork

At Clockwork, our growth in tourism and hospitality continues. Susesi Luxury Resort has entrusted its digital communication work to Clockwork. We thank them for their trust.

Downloading Reels on Instagram is open to everyone

Instagram has announced that it has activated the ability to download Reels videos for everyone. This feature makes it easier for content to be shared outside the platform as well.

For brands, this means Reels content can circulate across different channels. Having the brand identity clearly present in the content helps maintain recognition wherever it's shared.

Effeffe Pet Food at Clockwork

The social media communication of Effeffe Pet Food, a pet food manufacturer, is now at Clockwork. We can't wait to create content that builds a real connection with pet lovers.

Google is deleting inactive Gmail accounts

Google has announced that it will begin deleting inactive Gmail accounts in December. Users with accounts that haven't been used for a long time need to check their accounts so they don't lose important data.

For organizations too, this is a good reminder to review forgotten accounts that were opened for old campaigns or projects.

Link titles are coming back on X

Elon Musk said that X will start showing titles again in URL preview cards on the platform. Having the title appear when links are shared lets users understand what the content is about before they click.

Email verification on WhatsApp

WhatsApp's email account verification feature has been rolled out. Adding a new verification method increases account security and accessibility.

Create your own AR filter on TikTok

Users will be able to create their own AR filters on TikTok. Branded filters can be an effective tool for letting users take part in campaigns in a fun way.

X's job listings platform is live

X's job listings platform has been launched. Social media platforms taking on a role in recruitment processes increases the importance of employer brand communication.

What this issue has in common

The developments in this issue show that users' expectations for privacy and security have become a priority for platforms. Many innovations, from locked chats to email verification, point in this direction. We, too, are closing the year with new brands from different sectors.

At Clockwork, we continue to follow developments in the digital world and to write new stories with our brands. Stay tuned to keep up with the latest; see you in the next issue of ClockworkMag.