ClockSpeak Susesi Luxury Resort
This week on ClockSpeak, Çağlar Damar, Assistant Brand and Marketing Manager at Susesi Luxury Resort, one of our brands, shares his take on the question: "How will artificial intelligence, automation and personalisation technologies transform the guest experience and the tourism industry?" 👇
How will artificial intelligence, automation and personalisation technologies transform the guest experience and the tourism industry?
In tourism, competition will no longer be measured in square metres but in data. Thanks to artificial intelligence, every experience will be designed individually by analysing guests' past stays, spending habits and digital behaviour.
On the operational side, automation will reduce costs while delivering speed and consistency. Human resources will shift towards more strategic areas and routine processes will largely become digital. From chatbots to smart room systems, many technologies will provide uninterrupted, high-quality service.
This will create a smoother and more effortless experience for guests, and higher profitability and loyalty for brands. Ultimately, competition will move from "who is more luxurious" to "who knows the guest better and designs the experience more intelligently".