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ClockSpeak The Human Touch

Black and white circular portrait of a bearded man wearing sunglasses.Gökhan KAYGISIZ1 min read•6 Kas 2025

This week on ClockSpeak, Account Director Gökhan Kaygısız shares his take on the question: "While AI-powered systems increase guest satisfaction, how can brands in the tourism industry preserve their 'human touch'?" 👇

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While AI-powered systems increase guest satisfaction, how can brands in the tourism industry preserve their "human touch"?

Tourism is, above all, a business of emotion. Artificial intelligence speeds up processes, yet it is always that human contact that stays in the guest's mind. When technology is used correctly, it does not overshadow the brand's emotion; on the contrary, it strengthens it.

While AI makes sense of the data, brands can turn that data into genuine warmth. In other words, while technology takes on the workload, brands can focus on the most valuable thing of all: the guest.