ClockSpeak The Value of an Idea
This week on ClockSpeak, Clockwork Creative Chief Officer Ozan Emre Acar shares his take on whether the value of an idea is determined by its source or by the impact it creates! 👇
Is the value of an idea determined by its source or by the impact it creates?
However an idea comes to us, if it touches our lives in some way, if it leaves a positive or negative impact on us, it is certainly valuable.
Unfortunately, the notion of the "idea" is not valued highly enough in many parts of the world. And yet every development that changes our lives, whether tangible or intangible, begins with an idea. Ideas can change the course of the world.
But no matter how powerful or transformative an idea is, its counterpart is a human being. And people often prefer to see the potential gains an idea offers, even negative ones, rather than its merits. Over time this leaves us facing the disappointments that follow that first tremendous impact.
An idea initially described as "brilliant" can in time turn into this: what did we lose with this idea? What replaced it? What did the replacement take away? How can we make up for that loss with another idea? And at that moment we fall into a bottomless well of questioning.
Both the creator and the recipient of an idea are human. In other words, we are the ones who find it, apply it and face its consequences. You may come up with a wonderful campaign idea, but the words or promises within it will not have the same effect on everyone. That difference should be seen as natural, because an idea emerges precisely to create an impact, to touch something.
We should also remember this: when you encounter an idea you think is bad, keep in mind that it may once have been produced in order to destroy a very good idea. Human nature is not evil at its core; but circumstances and experiences can push some people down different paths.
Ultimately, an idea is produced by a source in order to leave an impact. Its counterpart, again, is a human being. An idea delivers a message to every audience it touches, and that message can sometimes reach places very different from what the source intended. That is precisely why the most important thing the creator of an idea must never forget is this: never fall in love with your own idea.