Akra Hotels

Telling the Story of a Lifestyle with the Same Feeling Across Dozens of Screens

Akra is a strong, well-established tourism brand that stands out with its passionate character, heartfelt service, and a lifestyle that brings vitality to everyone it touches. The brand's new "Heartful Living" message gathered this character into a single idea. This idea needed to be felt with the same strength in digital as well.

What made the job harder was scale: each of the approximately 15 websites had to carry the same brand feeling, yet also show each hotel's own personality. Rich content describing the hotels, accommodation options, gastronomy, events, and privileges had to be presented without overwhelming the guest.

As a Team That Knows the Brand from the Inside

Our relationship with Akra Hotels goes far beyond a website project. We provide the brand with long-term services, from positioning to communication strategy, from creative work to digital channels. Knowing the brand this closely was our greatest advantage in carrying the "Heartful Living" message onto the website.

We built the site on the brand's character: first, we created a visual language that reflects Akra's captivating atmosphere, legendary hospitality, and distinctive lifestyle. Then we supported this language with a modern and powerful technical infrastructure capable of carrying all the sites.

A Digital Experience That Brings Heartful Living to Life

A Strong Visual Language That Reflects Akra's Character

We created a strong visual language that reflects Akra's brand character and lifestyle approach. With a modern and elegant design sensibility, we turned the brand's captivating atmosphere and legendary hospitality into a digital experience. The strong visual storytelling lets Akra's vibrant and inspiring atmosphere be felt beyond the screen.

A World of Experiences That's Easy to Discover

We designed a smooth user experience in which users can easily discover the hotels, accommodation options, gastronomy experiences, events, and the other privileges Akra offers.

A Strong Infrastructure Carrying Approximately 15 Sites

We renewed approximately 15 Akra Hotels websites in terms of design and infrastructure. The strong technical infrastructure ensures that the sites reflect Akra Hotels' digital communication and brand experience as a whole.

Digital Channels That Speak the Same Language as the Brand Strategy

Because we also serve Akra in brand positioning, communication strategy, and creative communication, we designed the websites as a natural continuation of this work. This way, the same voice and the same feeling are preserved across the brand's campaigns and digital channels.