IC Hotels
Overview
IC Hotels Group is a hotel group that combines an approach to luxury and comfort with high service quality. At Clockwork, we rebuilt the group's digital experience. We created a modern, user-centered web structure that brings the group's different hotels and accommodation experiences together on a single platform. With quick booking prompts and simple navigation, guests now move more easily from research to booking.
Client | IC Hotels Group |
Sector | Tourism · Hotels and accommodation |
Project type | Multi-property hotel group website |
Services | Website Design, UI/UX, Web Development |
Year | 2026 |
Platform | Umbraco |
Languages | Turkish, English, German, Russian |
Live site |
Multiple hotels, one decision: how quickly can guests find the right stay?
Guests arriving on a hotel group's website often haven't yet decided where to stay. They compare hotels, look at rooms, services and experiences, and only then decide to book. The longer that journey takes, the greater the chance of losing them.
For IC Hotels, the challenge had two sides. On one side, the experience had to convey the group's premium identity and service quality. On the other, it had to guide guests effortlessly between different properties and move them quickly to booking, without overwhelming them.
Bringing discovery and booking into the same journey
We treated booking not as a step waiting at the end of the site, but as an option available at every point of the journey. Whichever hotel, room or service guests are looking at, they never need to go back to the start to book.
We built the multi-hotel structure on the same logic: switching between properties is easy, and what each hotel offers is clear. By approaching design and technical infrastructure together, we tied a premium look and a fast flow to the same goal.
Seamless switching between hotels, a short path to booking
A visual language that conveys a premium identity
The design puts IC Hotels' premium brand identity and service quality front and center. Bold imagery lets guests feel the stay before they even book, while a clean interface keeps the focus on the hotels and experiences.
Easy switching between hotels
The multi-hotel structure was designed to let guests move comfortably between properties and quickly find the accommodation that suits them. Hotels, accommodation options, services and experiences are all easy to explore.
A short path from research to booking
Quick booking prompts and user-friendly navigation help visitors move more easily from the research stage to booking.
Design and infrastructure, together
Design and technical infrastructure were handled in the same process. As a result, the visual richness comes without compromising the site's speed or ease of use.
Luxury and comfort, one step closer online
IC Hotels Group's approach to luxury and comfort is now powerfully represented online. The group's hotels come together on a single platform, guests move easily between properties, and they reach booking via a shorter path.
Frequently Asked Questions
We rebuilt IC Hotels Group's digital experience. We designed and developed a modern, guest-focused website that brings the group's hotels and stays together on one platform.