Liberty Hotels

Putting photography at the heart of the design

We decided that photography would tell the story of Liberty Hotels' nature-inspired identity best. We treated powerful photography as one of the project's core elements, shaping the page layout, typography and color choices to let the imagery shine.

We combined our distinctive design approach with a user-centered experience, so the striking visual storytelling enriches the site without making information harder to find.

A website shaped by the colors of nature and told through photography

We designed the new website as a platform that conveys Liberty Hotels' nature-inspired identity through powerful visual storytelling and guides users smoothly through it.

A brand identity in harmony with nature

In the design, we put Liberty Hotels' nature-inspired brand identity front and center. The natural atmosphere, shaped by shades of green and blue, defined the website's overall visual language.

Award-winning use of photography

Powerful photography became one of the project's core elements. Imagery sits at the center of every page as the most direct way to convey the holiday experience to visitors. This approach was recognized with the Best Use of Photography award at the Horizon Interactive Awards 2024.

A fluid discovery experience

We designed a fluid experience that lets users easily explore the hotels, accommodation options, dining choices, activities and services on offer. The visual richness never gets in the way of visitors looking for specific information.

A modern web infrastructure

We developed the website on Umbraco. On a site built around high-resolution imagery, speed and mobile responsiveness are especially important, so we made them part of the development process from the very start.

A nature-inspired holiday, in an award-winning digital experience

Liberty Hotels' website has become a platform that powerfully conveys the brand's nature-inspired holiday experience online and has been recognized on both national and international stages.

• Horizon Interactive Awards 2024: Gold in the Travel & Tourism category

• Horizon Interactive Awards 2024: Best Use of Photography award

• Altın Örümcek (Golden Spider) 2024: Finalist in the Tourism & Travel category

• A nature-inspired digital identity: An atmosphere shaped by shades of green and blue on every screen.

• Easy discovery: Hotels, accommodation, gastronomy, activities and services brought together in a fluid experience.