Conducted for RePie Holding, RePie Portfolio and its subsidiary brands, this project was designed to position the umbrella brand structure and its subsidiaries under a holistic, consistent and professional identity system. As the Clockwork team, our aim was to build a comprehensive visual identity language that supports RePie's strong position in the finance and investment ecosystem, clarifies its corporate structure and can be sustainably used across different brand touchpoints.

Accordingly, the RePie Portfolio logo was redesigned and structured in terms of brand architecture, visual balance and integrity of usage. Logo usage guidelines, color systems, typographical approaches, application principles and corporate identity standards were defined for the umbrella brand and its subsidiaries. The established system was designed to enhance RePie's reliable, innovative and professional brand perception.

Within the scope of corporate identity works, not only basic brand assets but also social media design kits and corporate presentation templates were developed to address the daily communication needs of the brand. This ensured that RePie Holding and its subsidiaries appear with the same brand language in digital channels, corporate presentations and various communication mediums. The project went beyond a design work modifying RePie's existing identity; it transformed into a comprehensive brand identity process that strengthens the umbrella brand structure, ensures visual consistency among portfolio brands and establishes a scalable foundation for corporate communication processes.