Sherwood Resorts & Hotels
Overview
At Clockwork, we took part in Sherwood Resorts & Hotels' image transformation on the digital side and brought the brand's new website to life. The website brings together the group's different hotel concepts, accommodation options, gastronomy experiences and activities on a single platform, through an aesthetic visual language that reflects Antalya's natural atmosphere. With its high-performance infrastructure and easily accessible booking modules, the website won a Gold award in the Hotel and Accommodation category in 2026.
Client | Sherwood Resorts & Hotels |
Sector | Tourism / Hospitality |
Project type | Hotel group website (the digital pillar of an image transformation) |
Services | UI/UX Design, Visual Language Design, Software Development, Booking Module Integration, Performance Optimization |
Location | Antalya, Türkiye |
Year | 2026 |
Platform | Umbraco |
Languages | Turkish, English, German, Russian |
Live site |
How do you make a new image felt online?
Sherwood Resorts & Hotels offers guests an exclusive holiday experience on Antalya's unique coastline. The brand was going through an image transformation, and the website would be one of the first places guests encountered this new image.
Under a single brand, the website had to present different hotel concepts, room options, gastronomy experiences and activities. All of this rich content needed to be delivered without overwhelming guests and without compromising the brand's new aesthetic direction. At the same time, the site had to be fast, with a short, easy path to booking on every device.
Bringing aesthetics and performance to the same table
Taking part in Sherwood's image transformation on the digital side was a truly enjoyable process for us. We translated the brand's new identity and Antalya's natural atmosphere into a visual language felt on every screen of the website.
We approached design and technical infrastructure together, not on separate tracks. Our goal was to make sure bold visuals never slowed the site down, and that rich content never lengthened the path to booking. We organized the hotel concepts, rooms, gastronomy, activities and services into a clean, intuitive structure.
Aesthetic design and robust infrastructure on one platform
A visual language that carries the atmosphere of Antalya
We created an aesthetic visual language that reflects Sherwood Resorts & Hotels' strong brand identity and Antalya's natural atmosphere. Through bold imagery, we aimed to let the holiday experience the resorts offer be felt beyond the screen.
Every concept under one roof, in a clean, intuitive structure
We brought the brand's different hotel concepts, accommodation options and experiences together on a single modern, user-centered platform. Hotel concepts, rooms, gastronomy experiences, activities and services are presented through a simple information architecture that users can explore with ease.
Fast, easy access to booking
We structured the booking modules and hotel information so that users can access them quickly and easily. From any screen that inspires them, guests can reach the booking step via a short, simple path.
High performance on every device
We prioritized high performance and user experience in the technical infrastructure. We built a modern software infrastructure that delivers a smooth experience across devices, so the visually rich design never came at the cost of site speed.
