This project, carried out for Siemens Healthineers, was designed to bring to life a special communication project aiming to raise health awareness with a strong, meaningful and memorable identity. As the Clockwork team, our objective was to create a unified project brand that supports Siemens Healthineers' pioneering approach in healthcare technologies, highlights the social impact of the project and establishes an emotional connection with the target audience.

Accordingly, naming studies were conducted for the project, developing a simple, effective and highly communicative brand name to convey the awareness objective. The logo and emblem design supporting the naming study was structured to reflect the purpose of the project, its healthcare focus and the reassuring corporate stance of Siemens Healthineers. The visual language was built upon an identity system that ensures consistent, clear and powerful usage across different communication channels.

Within the scope of the corporate communication identity, the project's tonality, visual guidelines and core design approach were handled in line with the awareness target. The project went far beyond being merely a project naming and logo design work; it turned into a comprehensive project identity process that showcases Siemens Healthineers' sensitivity in the healthcare field, clarifies its message and establishes a solid foundation for awareness communications.