Sirene Hotels
Overview
At Clockwork, we brought the Sirene Hotels website back to life with a brand-new interface design and a robust technical infrastructure, bringing Sirene Luxury Hotel Bodrum, Sirene Belek Hotel and Sirene Davras Hotel Isparta together under a single digital roof. While preserving each hotel's unique character, we turned the brand's approach to elegance and comfort into a cohesive experience. The website won Gold at the Horizon Interactive Awards 2022.
Client | Sirene Hotels |
Sector | Tourism / Hospitality |
Project type | Multi-hotel brand website (redesign and new infrastructure) |
Services | UI/UX Design, Web Development |
Hotels | Sirene Luxury Hotel Bodrum · Sirene Belek Hotel · Sirene Davras Hotel Isparta |
Locations | Bodrum (Muğla) · Belek (Antalya) · Davraz (Isparta), Türkiye |
Year | 2023 |
Platform | Umbraco |
Languages | Turkish, English, German, Russian |
Award | Horizon Interactive Awards 2022, Travel & Tourism, Gold |
Live site |
Three different holidays: how do you tell the story of one brand?
The Sirene Hotels properties offer very different experiences: a luxury holiday on the Aegean coast in Bodrum, a Mediterranean resort experience in Belek and a stay surrounded by mountains and nature in Davraz.
This diversity is the brand's strength, but it also carries a risk online: if each hotel tells its own story, the brand falls apart; if they are all forced into the same mold, the hotels lose their character. The website needed to position the hotels cohesively under a single brand umbrella and let users reach every hotel with ease.
Awards & news
- Horizon 2022: 7 Gold Winner Projects15 Mar 2023
A shared language, three distinct characters
We approached design and infrastructure together. We created a shared visual language that carries Sirene Hotels' corporate identity and premium positioning, and within that language we gave each hotel room to tell the story of its own features, accommodation options and experiences.
We built the infrastructure on the same logic: all three hotels are managed through a single system, while users can move between them without any disconnect.
A platform that unites three hotels in one brand story
We designed the new website as a platform that brings three hotels together in a single brand story and conveys the brand's approach to elegance and comfort on every screen.
One roof, one cohesive brand
From the homepage onward, we positioned Sirene Hotels as a brand where three hotels come together. A shared visual language, typography and page structure let users feel they are within the same brand, whichever hotel's page they are on.
A stage of its own for each hotel
We presented each hotel's unique features, accommodation options, services and experiences separately within a modern visual language. As a result, the hotels in Bodrum, Belek and Davraz share the same identity while preserving their own character.
Clean, intuitive navigation across hotels and services
We built a clean, intuitive navigation structure that lets users easily reach every hotel and service. Visitors can move from one hotel to another and compare them without losing their way.
A robust technical infrastructure
We developed the website on Umbraco with a robust technical infrastructure. From the very start, we made speed, mobile responsiveness and search engine compatibility part of the development process.
Three hotels, one award-winning digital roof
Sirene Hotels' website has become an internationally award-winning platform that brings three hotels in different locations together under a single premium brand.
Horizon Interactive Awards 2022: Gold in the Travel & Tourism category
Three hotels, one digital roof: The hotels in Bodrum, Belek and Davraz in a cohesive brand experience.
Each hotel's character preserved: Hotel-specific content and storytelling within a shared visual language.
Easy access: Every hotel and service just a few steps away through simple navigation.
Frequently Asked Questions
We built the Sirene Hotels website at Clockwork, with an all-new interface design and a strong technical infrastructure. We handled design and infrastructure together.