This project, carried out for Titanic Luxury Collection Sharm El Sheikh, was designed to showcase the position of the new Titanic hotel chain brand, set to open in Sharm El Sheikh, one of Egypt's premier tourism destinations, within the luxury accommodation segment with a strong and exclusive identity. As the Clockwork team, our goal was to build a holistic brand language that clarifies the brand's stance in the premium hospitality industry, conveys the guest experience from the very first touchpoint, and carries the prestige of the Titanic brand to its new destination.

Accordingly, the hotel's target audience, value proposition, tonality and market differentiation points were defined through brand positioning and communication strategy works. While the logo design was crafted to reflect the brand's luxurious, elite and timeless character, the corporate identity system was structured to ensure a consistent framework across all visual touchpoints. The color palette, typography, visual usage guidelines and application rules were developed within an identity framework that supports the sophisticated world of Titanic Luxury Collection Sharm El Sheikh.

Factsheet, brandbook and moodboard studies were prepared to support the brand identity process. These materials were designed to present the hotel's architectural atmosphere, service approach, location advantages and luxury guest experience in a unified narrative. In addition, desktop promotional video production brought a dynamic, impressive and premium visual narrative to the brand's pre-opening communications. The project went far beyond meeting the logo and identity needs of a new hotel brand; it transformed into a comprehensive brand building process that ensured a strong market entry for Titanic Luxury Collection Sharm El Sheikh, refined its brand perception and established a strategic foundation for all communication processes.