Turkcell 5G

Bringing the Campaign's Speed to the Site

The campaign's core promise was speed and power. It wasn't enough for the site to merely talk about this promise; users needed to feel it. We made every design and technical decision around this idea: fast-loading pages, smooth transitions, and a narrative that moves forward without distraction.

To manage the tight timeline, we ran the design, UI/UX, and front-end teams in parallel rather than in sequence. We didn't leave performance and security testing until the end of the project; we carried it out throughout the development process.

The Turkcell 5G Site, from Design to Launch

An Interface That Speaks the Same Language as the Campaign

We built the site's visual language around the campaign concept. We used visuals featuring campaign face Shaquille O'Neal, the blue color palette, and the "5G with the Power of Turkcell" message consistently on every screen of the site. This way, users who saw the ad and came to the site found themselves in the continuation of the same story.

A User Experience That Makes 5G Easy to Understand

We explained what 5G offers, which phones are compatible, and how to use it in short, scannable blocks. We gathered the benefits in a six-card infographic created with the character Selocan. We designed the compatible phone list so it can be browsed with one hand on mobile.

Micro Animations That Make You Feel the Speed

The micro animations we used in page transitions and content blocks visually support 5G's promise of speed. We kept the animations lightweight so they wouldn't hurt page performance.

Secure Infrastructure Ready for Launch Traffic

We developed the site's front end. Before launch, we put the site through performance and security testing. We took it live after confirming that it met Turkcell's brand standards and corporate web criteria.

Launched on Time, Won the Silver Award

We launched the Turkcell 5G website on the planned date, in step with the campaign's start. With this project, we won the Silver award in the Experimental / New Technology category at the Horizon Interactive Awards 2025.