Betuyab
Overview
The Belek Tourism Investors Joint Venture (BETUYAB) is the organization that develops the tourism infrastructure of the Belek region, protects its environment and carries out regional projects. At Clockwork, we renewed BETUYAB's corporate web platform, covering both design and technical infrastructure. Infrastructure work, environmental and sustainability projects, news, announcements and corporate information are now presented in a simple user experience, within an easily accessible structure.
Client | Belek Tourism Investors Joint Venture (BETUYAB) |
Sector | Tourism · Regional development · Environment and sustainability |
Project type | Corporate web platform |
Services | Website Design, UI/UX, Information Architecture, Web Development |
Location | Belek, Antalya, Türkiye |
Year | 2026 |
Platform | Umbraco |
Languages | Turkish, English, German, Russian |
Live site |
How do you make a region's work transparent and clear online?
BETUYAB's work isn't the story of a single hotel or a single product. It is a multi-stakeholder effort spanning a broad field, from infrastructure and environmental protection to regional projects and corporate announcements. That means dense, technical and constantly updated content.
The site's visitors aren't uniform either. Investors, public institutions, members of the press, local residents and anyone curious about the region come to the same website with different questions. One is looking for the status of a project, another for the latest announcement, another for how the organization is structured.
The challenge was to present this volume of content without overwhelming anyone, and to communicate BETUYAB's role in the region in clear, transparent language.
Start with content, simplify the interface
We started with content before visuals. We grouped BETUYAB's activities under the headings users would actually look for: infrastructure work, environmental and sustainability projects, news and announcements, and corporate structure.
We approached design and technical infrastructure together rather than as separate tasks. This way, information architecture, interface and content management all served the same goal: helping users reach the information they need by the shortest route, while making it easy for the BETUYAB team to keep content up to date.
A corporate platform built around visitors' questions
Information architecture in the user's language
The menu and page structure were designed not around internal departments, but around the questions visitors would ask. Infrastructure, environment, news and corporate information are clearly separated from one another.
A visible showcase for infrastructure and environmental projects
Regional infrastructure work and environmental and sustainability projects each have their own dedicated space. BETUYAB's contribution to the region is told through readable project content rather than scattered text.
News, announcements and corporate information in one place
Current news and announcements are presented in an easy-to-follow structure. The corporate section explains who BETUYAB is and its role in the region in plain language.
A clean, modern and accessible interface
Dense content is balanced with generous white space, clear typography and a consistent visual language. The interface works just as comfortably on desktop and mobile.
Regional work on a transparent digital platform
BETUYAB now presents its regional work on a modern, clear and transparent digital platform. Corporate communication has been strengthened, infrastructure and environmental projects have become visible, and users can quickly find the information they need.
