This project, carried out for Nickelodeon Play, which opened at Tersane Istanbul, was designed to showcase the brand’s fun, energetic, and family-focused world through a strong creative communication language, starting from the pre-opening phase. As the Clockwork team, our goal was to create a comprehensive communication system that reflects the experience Nickelodeon Play offers to children and families in a way that aligns with the brand’s dynamic character, supports the opening process, and can be used sustainably afterward.

In line with this, all key visual designs for the pre- and post-opening periods were developed. By applying, adapting, and replicating the key visuals across various platforms and communication channels, a consistent, eye-catching, and high-energy visual identity was established for the brand. To ensure effective management of the opening communications, the messaging, tone, and creative direction were crafted to support the brand’s entertainment-focused nature.

Through photography and video production, the Nickelodeon Play experience was brought to life, made more dynamic, and conveyed through authentic moments of connection. The creative communication efforts, which began even before the grand opening, were supported by implementations and adaptations across digital and physical touchpoints, making the brand’s presence at Tersane Istanbul highly visible. The project went beyond being merely a promotional campaign for the opening period; it evolved into a comprehensive creative communication and production process that strengthened the Nickelodeon Play brand experience, clarified its communication language, and supported the bond it builds with children and families.