Ethno Belek
Summary
At Clockwork, we built the digital face of Ethno Belek, a brand positioned with the motto "A brand-new Mediterranean culture" and a refined approach to luxury. We designed and developed the website that reflects the brand's original atmosphere and the experiences it offers, and we took on its social media management. The site won Gold awards at the Horizon Interactive Awards 2024 and the W3 Awards 2024, and was a finalist at the Altın Örümcek 2024.
Project Details
Client | Ethno Belek (Ethno Hotels) |
Industry | Tourism / Luxury hospitality |
Project type | Hotel website and social media management |
Services | Website Design and Development, UI/UX Design, Social Media Management |
Related work | Brand strategy and creative communication (Ethno Belek Creative) |
Location | Belek, Antalya |
Year | 2024 |
Platform | Umbraco |
Languages | TR,EN,DE,RU |
Awards | Horizon Interactive Awards 2024, Travel & Tourism, Gold · W3 Awards 2024, Hotel and Accommodation, Gold · Altın Örümcek 2024, Tourism & Travel, Finalist |
Live site |
Awards & news
- Horizon 2024: 7 Gold Winner Projects26 Nov 2024
- Golden Spider 2024: 4 Finalist Projects7 Nov 2024
- w3 Awards: Ethno Belek Gold Award11 Oct 2024
- w3 Awards: Ethno Gold and Nef Silver11 Oct 2024
The First Digital Impression of a New Luxury Brand
Ethno Belek is one of Türkiye's most notable recent investments in tourism. For this new brand, which stands out in Belek with its distinctive concept, the website was one of the first places where guests met the brand.
The site needed to convey the brand's distinctive Mediterranean culture and refined approach to luxury from the very first screen. At the same time, it had to carry exactly the same character as the brand language established in campaigns, in-hotel materials, and on social media.
A Digital Experience That's the Natural Continuation of the Creative World
Because we handle Ethno Belek's 360-degree brand communication, we also built the brand's positioning, communication language, and creative world. We describe this work on our Ethno Belek Creative project page.
We designed the website and social media as the natural digital continuation of this creative world. Because the same team manages strategy, creative, and digital, the brand's voice stayed consistent in every medium, from the campaign to the site to social media.
An Award-Winning Digital Experience That Carries the Brand's Atmosphere
A Website That Brings Mediterranean Culture to the Screen
We designed the website to bring Ethno Belek's original atmosphere and the experiences it offers together in a modern and impressive digital experience. Visual storytelling strengthened by lifestyle photography makes the brand's distinctive concept felt on every screen of the site.
The Same Luxury Experience on Mobile
From the pool to accommodation, from entertainment to privileges, we made all of the property's experiences discoverable with the same quality on mobile as well.
The Brand's Daily Voice: Social Media Management
By taking on Ethno Belek's social media management, we ensure that the brand language carries on with the same character in daily communication as well. [If applicable: accounts, content formats, follower or engagement data.]
A Digital Experience Recognized on Three Platforms
Ethno Belek's website powerfully represents the brand's next-generation approach to luxury tourism in the digital world.
